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Strategic Marketing for Non-Profit Organizations

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Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. KEY TOPICS: Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. MARKET: For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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Strategic Marketing for Non-Profit Organizations
2007, Pearson, Upper Saddle River, NJ

ISBN-13: 9780131753723

7th edition

Trade paperback

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