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Principles of Marketing: Global Edition

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For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized ...

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Principles of Marketing: Global Edition
2011, Pearson Education Limited

ISBN-13: 9780273752431

14th edition


Principles of Marketing: Global Edition
2009, Pearson Education (US), Upper Saddle River

ISBN-13: 9780137006694

13th edition


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