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Influence: Pearson New International Edition: Science and Practice

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Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to ...

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Influence: Pearson New International Edition: Science and Practice
2013, Pearson Education Limited, Harlow

ISBN-13: 9781292022291

5th edition

Paperback

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