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Marketing: An Introduction, Global Edition

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For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package ...

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Marketing: An Introduction, Global Edition
2019, Pearson Education Limited, Harlow

ISBN-13: 9781292294865

14th edition

Paperback

Marketing: An Introduction, Global Edition
2016, Pearson Education Limited, Harlow

ISBN-13: 9781292146508

13th edition

Paperback

Marketing: An Introduction, Global Edition
2014, Pearson Education Limited

ISBN-13: 9781292016788

12th Student edition

Paperback

Marketing: An Introduction, Global Edition
2012, Pearson Education Limited

ISBN-13: 9780273767183

11th edition

Paperback

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