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The Tipping Point: How Little Things Can Make a Big Difference (Abridged)

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A "New Yorker" writer advances the concept of focused marketing by introducing the "tipping point" theory. The strategy capitalizes on the phenomenon of a small group of consumers tipping the scales by buying a product considered "cool, " thereby triggering national buying trends.

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Abridged

ISBN:

1570427933

/ ISBN-13:

9781570427930

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The Tipping Point: How Little Things Can Make a Big Difference
2007, Little Brown and Company, New York, NY

ISBN-13: 9781600240058

Audiobook CD

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The Tipping Point: How Little Things Can Make a Big Difference
2007, Findaway World

ISBN-13: 9781602525955

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The Tipping Point: How Little Things Can Make a Big Difference
2003, Wheeler Publishing

ISBN-13: 9781587243936

Large type / large print

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The Tipping Point: How Little Things Can Make a Big Difference
2002, Back Bay Books, New York, NY

ISBN-13: 9780316346627

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The Tipping Point: How Little Things Can Make a Big Difference
2002, Turtleback Books

ISBN-13: 9781417665792

Turtleback School & Library edition

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The Tipping Point: How Little Things Can Make a Big Difference
2001, Abacus, London

ISBN-13: 9780349113463

Mass-market paperback

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The Tipping Point: How Little Things Can Make a Big Difference
2001, Little Brown and Company

ISBN-13: 9780316679077

Trade paperback

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The Tipping Point: How Little Things Can Make a Big Difference
2001, Abacus, London

ISBN-13: 9780349114460

Paperback

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Tipping Point: How Little Things Can Make a Big Difference
2001, Little Brown and Company, London

ISBN-13: 9780316648523

Hardcover

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The Tipping Point: How Little Things Can Make a Big Difference
2000, Little Brown and Company, Boston, MA

ISBN-13: 9780316316965

Hardcover

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The Tipping Point: How Little Things Can Make a Big Difference
2000, Hachette Audio, New York, NY

ISBN-13: 9781570427930

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