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Principles of Marketing European Edition (6th edition)

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'Principles of Marketing' is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organization's objectives and resources against needs and opportunities in the global marketplace.

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6th edition

ISBN:

0273742973

/ ISBN-13:

9780273742975

  • Book Details
  • Seller
Principles of Marketing European Edition
2013, Pearson Education Limited

ISBN-13: 9780273742975

6th edition

Paperback

Principles of Marketing: European Edition
2004, Pearson Education Limited

ISBN-13: 9780273684565

4th edition

Paperback

Principles of Marketing: European Edition
2001, Pearson Education Limited

ISBN-13: 9780273646624

3rd edition

Paperback

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