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Principles of Marketing: European Edition (4th edition)

by , ,

Delivering a practical and managerial approach to the subject, this book provides an introduction to marketing principles. It contains examples and applications which explain the major decisions marketing managers face. It also features marketing insights and concluding concept cases that reflect the growing influence of e-commerce.

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4th edition

ISBN:

0273684566

/ ISBN-13:

9780273684565

  • Book Details
  • Seller
Principles of Marketing European Edition
2013, Pearson Education Limited

ISBN-13: 9780273742975

6th edition

Paperback

Principles of Marketing: European Edition
2004, Pearson Education Limited

ISBN-13: 9780273684565

4th edition

Paperback

Principles of Marketing: European Edition
2001, Pearson Education Limited

ISBN-13: 9780273646624

3rd edition

Paperback

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