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Principles of Marketing: European Edition (3rd edition)

by , ,

A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

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3rd edition

ISBN:

0273646621

/ ISBN-13:

9780273646624

  • Book Details
  • Seller
Principles of Marketing European Edition
2013, Pearson Education Limited

ISBN-13: 9780273742975

6th edition

Paperback

Principles of Marketing: European Edition
2004, Pearson Education Limited

ISBN-13: 9780273684565

4th edition

Paperback

Principles of Marketing: European Edition
2001, Pearson Education Limited

ISBN-13: 9780273646624

3rd edition

Paperback

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