


ISBN-13: 9781292269566
8th editionPaperback

ISBN-13: 9781488611841
7th editionPaperback
by Gary Armstrong, Philip Kotler
Updated and streamlined, 'Principles of Marketing', 11th edition, tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
ISBN-13: 9781292269566
8th editionPaperback
ISBN-13: 9781488611841
7th editionPaperback