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Consumer Behavior (4th Revised edition)

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This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. It integrates the traditional and modern in consumer behaviour and explores unethical consumer behaviour, shoplifting, switching price tags, and wearing and returning clothes, ...

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4th Revised edition

ISBN:

0131705318

/ ISBN-13:

9780131705319

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Consumer Behavior
2018, Pearson

ISBN-13: 9780134734828

12th edition

Hardcover

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Consumer Behavior
2014, Pearson

ISBN-13: 9780132544368

11th Revised edition

Hardcover

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Consumer Behavior
2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780135053010

10th edition

Hardcover

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Consumer Behavior
2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131869608

9th edition

Hardcover

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Consumer Behavior
2006, Prentice Hall, New Jersey

ISBN-13: 9780131869615

Hardcover

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Consumer Behavior
2006, Prentice Hall, New Jersey

ISBN-13: 9780131869646

Hardcover

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Consumer Behavior
2003, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130673350

8th edition

Hardcover

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Consumer Behavior
2003, Prentice Hall, New Jersey

ISBN-13: 9780131420229

Hardcover

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Consumer Behavior
2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780133729887

6th edition

Hardcover

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Consumer Behavior
1999, Prentice Hall

ISBN-13: 9780130841292

7th edition

Hardcover

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Consumer Behavior
1994, Prentice Hall, New Jersey

ISBN-13: 9780130821997

5th Revised edition

Paperback

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Consumer Behavior
1994, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780136690030

5th edition

Hardcover

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Consumer Behavior
1994, Pearson Education (US), Upper Saddle River

ISBN-13: 9780130821904

5th edition

Paperback

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Consumer Behavior
1991, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780131705319

4th Revised edition

Hardcover

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Consumer Behavior
1990, Prentice-Hall, Harlow

ISBN-13: 9780131728592

New ed of 4 Revised edition

Paperback

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Consumer Behavior
1987, Prentice Hall

ISBN-13: 9780131690202

3rd edition

Unknown binding

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Consumer Behavior
1987, Prentice-Hall, Harlow

ISBN-13: 9780131690127

3rd Revised edition

Paperback

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Consumer Behavior
1983, Prentice Hall

ISBN-13: 9780131688803

2nd edition

Unknown binding

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Consumer Behavior
1978, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780131692015

Unknown binding

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