Marketing Research (3rd edition)

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Appropriate for introductory undergraduate business and marketing courses in Marketing Research. Constructed around a logical 11-step model or framework for market research activities, the book presents a comprehensive introduction to the basics of market research. This is the only text to integrate SPSS throughout-includes CD-ROM with SPSS tutorial, SPSS Student Edition for Windows, Student assistant, and data sets.

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3rd edition

ISBN:

0130144118

/ ISBN-13:

9780130144119

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Marketing Research
2016, Pearson

ISBN-13: 9780134167404

8th edition

Hardcover

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Marketing Research
2012, Pearson

ISBN-13: 9780133074673

7th edition

Hardcover

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Marketing Research
2012, Prentice Hall

ISBN-13: 9780138010317

6th edition

Unknown binding

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Marketing Research
2010, Prentice Hall

ISBN-13: 9780132173964

6th edition

Unknown binding

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Marketing Research
2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136027041

6th edition

Hardcover

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Marketing Research
2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131477322

5th edition

Unknown binding

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Marketing Research
2005, Prentice Hall, Upper Saddle River, N.J

ISBN-13: 9780132280358

5th edition Annotated

Unknown binding

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Marketing Research
2000, Pearson Education (US), Upper Saddle River

ISBN-13: 9780130650580

3rd Revised edition

Hardcover

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Marketing Research
1999, Allyn & Bacon, Upper Saddle River, NJ

ISBN-13: 9780130144119

3rd edition

Unknown binding

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Marketing Research
1991, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780138966065

2nd edition

Hardcover

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