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The Human Side of Retail Selling: A Textbook for Salespeople in Retail Stores and Students of Retail Salesmanship and Store Organization

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Excerpt from The Human Side of Retail Selling: A Textbook for Salespeople in Retail Stores and Students of Retail Salesmanship and Store Organization Then, too, manufacturers are realizing that intensive distribution and million-dollar advertising campaigns are wasted unless retail salespeople make good when they sell. It is this retail sales force, not advertising, that must finally persuade the ultimate consumer to buy goods. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. ...

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The Human Side of Retail Selling: A Textbook for Salespeople in Retail Stores and Students of Retail Salesmanship and Store Organization
2018, Franklin Classics Trade Press

ISBN-13: 9780344275630

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