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The Global Marketing Management System

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This book provides a comprehensive, systematic and integrative approach to guiding the reader through the decision-making process of a company seeking global market opportunities. Established models and concepts are used to bridge the gap between theory and practice.

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Global Marketing Management System
2006, WS Professional, Singapore

ISBN-13: 9789813201071

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The Global Marketing Management System
1998, Addison Wesley Longman

ISBN-13: 9780201338829

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