The End of Advertising as We Know It

by ,

In this follow-up to his bestselling book "The End of Marketing As We Know It, " Zyman, Coca-Cola's former chief marketing officer, argues that the business of advertising is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and neglects to sell the product.

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The End of Advertising as We Know It
2003, John Wiley & Sons

ISBN-13: 9780471429661

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The End of Advertising as We Know It
2002, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471225812

Hardcover

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