The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

by ,

In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
1998, Pearson, New York, NY

ISBN-13: 9780028626307

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The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
1997, MacMillan Publishing Company, New York, NY

ISBN-13: 9780028613383

Hardcover

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