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The Copywriter's Handbook: A Step-By-Step Guide to Writing That Sells

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The book for everyone who writes or approves copy--copywriters, account executives, creative directors, freelance writers...it reveals copywriting techniques that can help the reader write ads, commercials, and direct mail pieces that get attention.

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The Copywriter's Handbook: A Step-By-Step Guide to Writing That Sells
1990, Holt McDougal, New York, NY

ISBN-13: 9780805011944

Trade paperback

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