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The 22 Immutable Laws of Branding

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This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand. Think Nike, Hoover, Xerox and Kleenex and you're thinking brands in the biggest and most lucrative sense. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is, how do you do it? Renowned marketing strategist ...

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The 22 Immutable Laws Of Branding
2000, Profile Books Ltd, London

ISBN-13: 9781861976055

Main

Paperback

The 22 Immutable Laws of Branding
2000, HarperCollins Business, London

ISBN-13: 9780006531296

New edition

Mass-market paperback

The 22 Immutable Laws of Branding
1999, HarperCollins Business, London

ISBN-13: 9780002570459

Hardcover

22 Immutable Laws of Branding
1998, HarperAudio, New York, NY

ISBN-13: 9780694520473

Abridged

Audiobook cassette

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