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Teach Yourself Copywriting

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A guide which explains how advertising material is written. It is aimed at students taking courses in marketing, business or media studies, people considering a career in advertising, freelance writers needing the basics of copywriting to promote their products and those involved in community work.

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Teach Yourself Copywriting
2003, McGraw-Hill, Chicago, IL

ISBN-13: 9780071426572

3rd edition

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Teach Yourself Copywriting
1996, NTC/Contemporary Publishing Company, London, England

ISBN-13: 9780844240121

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Teach Yourself Copywriting
1996, Teach Yourself Books, London

ISBN-13: 9780340654774

Paperback

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