alibris logo

Successful E-mail Marketing Strategies: From Hunting to Farming

by ,

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry. The standard approach to email marketingbatch and blast-- is serious trouble. It simply no longer performs. Subscriber inboxes are overflowing with irrelevant permission-based emails that only annoy. Research shows that 60% of subscribers simply ignore the emails. There are two basic ways to approach email marketing today. First is the traditional wayfishing: ...

loading
  • Book Details
  • Seller
Successful E-mail Marketing Strategies: From Hunting to Farming
2009, Racom Communication

ISBN-13: 9781933199160

Hardcover

Filter Results
Item Condition
Seller Rating
Other Options
Change Currency