24-Hour Sale | Save £20. Get the code »

alibris logo

Strategic Brand Management

by

Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.

loading
  • Book Details
  • Seller
Strategic Brand Management
2012, Pearson

ISBN-13: 9780132664257

4th Revised edition

Hardcover

Strategic Brand Management
2010, Pearson Education India, Delhi

ISBN-13: 9788131756898

3rd edition

Paperback

Strategic Brand Management
2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130411501

2nd edition

Hardcover

Strategic Brand Management
1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131201156

Hardcover

Filter Results
Item Condition
Seller Rating
Other Options
Change Currency