Services Marketing: Integrating Customer Focus Across the Firm

by

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references ...

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Services Marketing: Integrating Customer Focus Across the Firm
2017, McGraw-Hill Education

ISBN-13: 9780078112102

7th edition

Hardcover

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Services Marketing: Integrating Customer Focus Across the Firm
2017, McGraw-Hill Education, OH

ISBN-13: 9781260083521

7th edition

Paperback

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Services Marketing: Integrating Customer Focus Across the Firm
2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073380933

5th edition

Hardcover

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