Service Management and Operations

by , ,

This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation. For undergraduate and graduate courses in Service Management or Service Operations ...

  • Book Details
  • Seller
Service Management and Operations
1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130813381

2nd edition

Trade paperback

Select
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency