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Selling the Invisible: A Field Guide to Modern Marketing

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Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.

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Selling the Invisible: A Field Guide to Modern Marketing
2012, Grand Central Publishing

ISBN-13: 9780446672313

Trade paperback

Selling the Invisible: A Field Guide to Modern Marketing
2008, Grand Central Publishing, IN

ISBN-13: 9781600241017

Abridged

Audiobook CD

Selling the Invisible: A Field Guide to Modern Marketing
2001, Texere Publishing

ISBN-13: 9781587990663

Trade paperback

Selling the Invisible: A Field Guide to Modern Marketing
1999, Orion Business (an Imprint of The Orion Publishing Group Ltd ), London

ISBN-13: 9780752821030

Hardcover

Selling the Invisible: A Field Guide to Modern Marketing
1999, Orion Business (an Imprint of The Orion Publishing Group Ltd ), London

ISBN-13: 9780752821047

New edition

Paperback

Selling the Invisible: A Field Guide to Modern Marketing
1997, Warner Books (NY), New York, NY

ISBN-13: 9780446520942

Hardcover

Selling the Invisible: A Field Guide to Modern Marketing
1997, Time Warner AudioBooks, New York, NY

ISBN-13: 9781570424717

Abridged

Audiobook cassette

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