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Public Relations Cases

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Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic ...

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Public Relations Cases
2012, Cengage Learning

ISBN-13: 9781111344429

9th edition

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Public Relations Cases
2009, Wadsworth Publishing Company

ISBN-13: 9780495567783

8th edition

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Public Relations Cases
2006, Wadsworth Publishing Company

ISBN-13: 9780495050285

7th edition

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Public Relations Cases
2006, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9780495170839

International edition

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Public Relations Cases
2003, Cengage Learning, Belmont, CA

ISBN-13: 9780534606107

6th Revised edition

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Public Relations Cases
2003, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534606114

6th edition

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Public Relations Cases
2000, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534514327

5th edition

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Public Relations Cases
1997, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534522360

4th edition

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Public Relations Cases
1992, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534164829

2nd Revised edition

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Public Relations Cases
1988, Wadsworth Publishing Company, Belmont, CA

ISBN-13: 9780534086473

Unknown binding

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