Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days

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"In Never lose a customer again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and ...

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Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days
2018, Portfolio

ISBN-13: 9780735220034

Hardcover

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