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Modeling Dynamic Relations Among Marketing and Performance Metrics

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Details the analysis steps, interpretation and marketing insights from traditional time series models and econometric models. The objective of this monograph is to give you a foundation in these models and to enable you to apply them to your own research domain of interest.

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Modeling Dynamic Relations Among Marketing and Performance Metrics
2018, Now Publishers, Norwell, MA

ISBN-13: 9781680834901

Trade paperback

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