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Marketing for Dummies

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The perfect starter for beginning marketing associates and more experienced managers looking for up-to-date information on the latest buzz in marketing. This reference cuts through all the hype and takes a practical approach to understanding and applying key marketing concepts such as positioning, pricing, product placement, budgeting, and brand equity.

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Marketing for Dummies
2014, For Dummies

ISBN-13: 9781118880807

4th edition

Trade paperback

Marketing for Dummies
2009, For Dummies, Hoboken, NJ

ISBN-13: 9780470502105

3rd edition

Trade paperback

Marketing for Dummies
2007, HarperAudio, New York, NY

ISBN-13: 9780061374326

2nd edition Abridged

Audiobook CD

Marketing for Dummies
2004, Wiley Publishing, Hoboken, NJ

ISBN-13: 9780764556005

2nd edition

Trade paperback

Marketing for Dummies.
1997, For Dummies

ISBN-13: 9781568846996

Trade paperback

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