Marketing Management

by ,

"Marketing Management, 9/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework ...

  • Book Details
  • Seller
Marketing Management
2012, McGraw-Hill Professional

ISBN-13: 9780077861056

11th edition

Hardcover

Select
Marketing Management
2012, McGraw Hill Higher Education, London

ISBN-13: 9789814577663

11th edition

Paperback

Select
MARKETING MANAGEMENT
2010, McGraw-Hill Professional

ISBN-13: 9780071221122

10th edition

Paperback

Select
Marketing Management
2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381138

9th Revised edition

Hardcover

Select
Marketing Management
2008, McGraw Hill Higher Education, London

ISBN-13: 9780071280761

9th Revised edition

Paperback

Select
MARKETING MANAGEMENT
2006, McGraw Hill Higher Education, London

ISBN-13: 9780071107228

8th edition

Hardcover

Select
Marketing Management
2006, McGraw Hill Higher Education, London

ISBN-13: 9780071259835

8th Revised edition

Paperback

Select
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency