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Marketing: An Introduction, Student Value Edition

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With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Defining Marketing; Marketing Process; Creating and Capturing Customer Value; Company and Marketing Strategy; Partnering to Build Customer Relationships; Understanding the Marketplace and Consumers; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer ...

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Marketing: An Introduction, Student Value Edition
2016, Pearson

ISBN-13: 9780134132198

13th edition

Loose-leaf

Marketing: An Introduction, Student Value Edition
2012, Prentice Hall

ISBN-13: 9780132744171

11th edition

Loose-leaf

Marketing: An Introduction, Student Value Edition
2010, Prentice Hall

ISBN-13: 9780136102465

10th edition

Loose-leaf

Marketing: An Introduction, Student Value Edition
2008, Prentice Hall

ISBN-13: 9780131359864

9th edition

Loose-leaf

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