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Mapping Experiences

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Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists ...

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Mapping Experiences
2016, O'Reilly Media, Inc, USA, Sebastopol

ISBN-13: 9781491923535

Paperback

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