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International Business: A Strategic Management Approach

by ,

This second edition of an already well-established international business text maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The major strength of this book lies in the use of relevant case material, much of which has now been revised or replaced to include more European examples. All data have now been revised to be fully up to date. Each chapter has ...

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International Business: A Strategic Management Approach
2000, Prentice Hall

ISBN-13: 9780273638971

2nd edition

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International Business: A Strategic Management Approach
1994, McGraw-Hill Companies, New York, NY

ISBN-13: 9780070549159

Hardcover

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International Business: A Strategic Management Approach
1994, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071136358

Paperback

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