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International Business 4e with Gradetracker: Student Access Card

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International Business, 4/e Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. Companion Website with Gracetracker: Student access card: Rugman: International Business, 4/e

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International Business 4e with Gradetracker: Student Access Card
2007, Prentice Hall

ISBN-13: 9781405847216

4th edition

Unknown binding

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