Harvard Business Review on Customer Relationship Management

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Harvard Business Review on Customer Relationship Management - Prahalad, C K, and Harvard Business School Publishing, and Ramaswamy, Patrica B
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This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; ...

Harvard Business Review on Customer Relationship Management 2002, Harvard Business Review Press, Boston, MA

ISBN-13: 9781578516995

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