Game Over: How Nintendo Conquered the World

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More American children recognize Super Mario, the hero of one of Nintendo's video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion--a tale of innovation and cutthroat tactics.

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Game Over: How Nintendo Conquered the World
1994, Vintage Books USA, New York, NY

ISBN-13: 9780679736226

Vintage Books edition

Trade paperback

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