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Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

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Loyal customers are the beating heart of every great business. So why do many companies bail on them to chase one-timers? Evergreen makes a winsome case for engaging your base as a path to stable growth, weaving entertaining stories and action steps to help you turn satisfied customers into enthusiastic advocates, forge lasting bonds, and build steady profits.

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Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving
2015, Amacom, Nashville

ISBN-13: 9780814434437

Hardcover

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