Electronic Commerce: The Strategic Perspective

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This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * ...

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Electronic Commerce: The Strategic Perspective
2009, Orange Grove Texts Plus, Gainesville

ISBN-13: 9781616100292

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Electronic Commerce: The Strategic Perspective
1999, Houghton Mifflin

ISBN-13: 9780030265334

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