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Customer Churn Reduction and Retention for Telecoms: Models for All Marketers

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For the past quarter-century the Telecom industry in the US has been a veritable laboratory of business and marketing practice. The truth of such well-known ideas as Creative Destruction are being borne out as companies rise and fall in wave after wave of innovation, while the limits of others, such as product bundling, are also demonstrated every day. The result has been a Wild West of marketing activity that only intensifies as the changes continue. Intense competition is forcing prices down and will certainly eventually ...

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Customer Churn Reduction and Retention for Telecoms: Models for All Marketers
2007, Racom Communication, Ohio

ISBN-13: 9781933199085

Hardcover

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