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Contagious: Why Things Catch on

by

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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Contagious: Why Things Catch on
2016, Simon & Schuster

ISBN-13: 9781451686586

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Contagious: Why Things Catch on
2013, Simon & Schuster, New York

ISBN-13: 9781451686579

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Contagious: Why Things Catch on
2013, Simon & Schuster Audio

ISBN-13: 9781442359376

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Contagious: Why Things Catch on
2013, Simon & Schuster

ISBN-13: 9781476776682

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Contagious: Why Things Catch on
2013, Shi Bao Chu Ban/Tsai Fong Books

ISBN-13: 9789571357607

Chinese

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