Weekend Sale | £12 Off. Get the code »

Consumer Behaviour

by

Suitable for undergraduate or graduate courses in consumer behaviour. This most popular Australian undergraduate Consumer Behaviour text has been updated. The second edition takes account of high-quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal. New consumer data generated by the growth in market research and data mining has been included while older and outdated material that has lost relevance has been removed in order to maintain focus. While ...

  • Book Details
  • Seller
Consumer Behaviour
2007, Pearson Education Australia, Frenchs Forest, NSW

ISBN-13: 9780733984174

4th edition

Paperback

Select
Consumer Behaviour
2005, Pearson Education Australia (TAFE), Frenchs Forest, NSW

ISBN-13: 9781741031638

3rd Revised edition

Paperback

Select
Consumer Behaviour
1997, Prentice-Hall (Australia), New South Wales

ISBN-13: 9780724802203

Paperback

Select
Consumer Behaviour
1997, Pearson Education (US), Upper Saddle River

ISBN-13: 9780137195015

6th edition

Paperback

Select
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency