Blunders in International Business

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This book explores the relationship between the management of creativity and creative approaches to management. A revised and expanded edition of this popular book on international business blunders. Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald's, and Toyota. Blunders from previous editions have been updated. Errors relating to particular areas of activity - marketing, strategic management, translation, corporate governance, and so on ...

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Blunders in International Business
2006, Wiley-Blackwell

ISBN-13: 9781405134927

4th Revised & Updated edition

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Blunders in International Business
1999, Blackwell Publishers, Oxford, England

ISBN-13: 9780631217763

3rd edition

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Blunders in International Business
1999, Wiley-Blackwell

ISBN-13: 9780631219125

3rd Revised edition

Hardcover

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