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Basic Marketing: A Marketing Strategy Planning Approach

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Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.

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Basic Marketing: A Marketing Strategy Planning Approach
2010, Irwin/McGraw-Hill, New York, NY

ISBN-13: 9780073529950

18th edition

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach
2010, Irwin/McGraw-Hill

ISBN-13: 9780077473631

18th edition

Loose-leaf

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Basic Marketing: A Marketing Strategy Planning Approach
2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381053

17th edition

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach
2006, Irwin/McGraw-Hill, London

ISBN-13: 9780073324043

16th edition

Hardcover

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Basic Marketing: A Marketing Strategy Planning Approach
2006, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073529806

16th Revised edition

Hardcover

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