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Advertising and Promotion: An Integrated Marketing Communications Perspective

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To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences ...

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2017, McGraw-Hill Education, OH

ISBN-13: 9781259548147

11th edition

Hardcover

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2014, McGraw-Hill Professional

ISBN-13: 9780078028977

10th edition

Hardcover

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2011, Irwin/McGraw-Hill

ISBN-13: 9780077427962

9th edition

Unknown binding

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2011, McGraw-Hill Education, New York, NY

ISBN-13: 9780073404868

9th Revised edition

Hardcover

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2011, McGraw Hill Higher Education, London

ISBN-13: 9780071314404

9th Revised edition

Paperback

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2008, McGraw Hill Higher Education, London

ISBN-13: 9780071284400

8th edition

Paperback

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381091

8th edition

Hardcover

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2007, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073101262

7th edition

Hardcover

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Advertising and Promotion: An Integrated Marketing Communications Perspective
2003, McGraw Hill Higher Education, London

ISBN-13: 9780071240437

Paperback

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