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Advertising & IMC: Principles and Practice

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Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. KEY TOPICS: Advertising; Brand Communication; Brand ...

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Advertising & IMC: Principles and Practice
2018, Pearson

ISBN-13: 9780134480435

11th edition

Hardcover

Advertising & IMC: Principles and Practice
2014, Pearson

ISBN-13: 9780133506884

10th edition

Hardcover

Advertising & IMC: Principles and Practice
2011, Pearson, Boston, MA

ISBN-13: 9780132163644

9th edition

Hardcover

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